July 11, 2013 12:31pm PT by Philiana Ng
Comic-Con: Fox Reveals Big 'Sleepy Hollow' and Animation Domination High-Def Push, Debuts 13 Posters (Exclusive)
Fox is going all out at Comic-Con.
In addition to holding 11 panels for new and returning shows, the network is making a big push for rookie drama Sleepy Hollow, documentary series Cosmos and late-night animated block Animation Domination High-Def (ADHD), The Hollywood Reporter has learned exclusively.
Fox also has debuted more than a dozen special posters, and THR exclusively debuts eight of them, including The Following, Family Guy, The Simpsons and Cosmos. To view the posters, go here.
For Sleepy Hollow, Fox will send a slew of Headless Horsemen to the Gaslamp Quarter from July 18 to 21 for their "Keep Calm and Don't Lose Your Head-Less Horsemen" campaign. In addition to the July 19 panel, Fox has teamed with Tumblr to hold a free screening of the pilot and a Q&A with Alex Kurtzman, Roberto Orci, Len Wiseman and castmembers at Basic Pizza on July 20 from 1-4 p.m.
ADHD, which launches days after Comic-Con on July 27, also will have a big presence with a 57-foot Axe Cop balloon for Animation Domination High-Def: The Experience on Island Avenue between First and Second avenues, where a mini-golf course tied to High School USA! and an animated GIFs station is located. A special outdoor screening of Axe Cop and High School USA! will take place July 19 at 8:30 p.m.
At ADHD HQ, four Comic-Con exclusive figurines (Axe Cop, Grey Diamond, Liborg and Army Chihuahua Man) can be collected. An ADHD pizza truck also will provide pizza to attendees from July 18 to 20 from 12-4 p.m. and 8 p.m.-12 a.m. and July 21 from 12-4 p.m.
A Cosmos charging station will be located at Petco Interactive Zone and open from July 18 to 21 at 10 a.m.-8 p.m.
Items to look for at the Fox booth (#4229), where signings also will be taking place, include poster tubes, Almost Human DRN police android T-shirt, five Animation Domination buttons, Bones lanyard and mini-Sharpie, Cosmos viewfinder, The Following hat and Sleepy Hollow T-shirt.