June 25, 2012 1:49pm PT by Marisa Guthrie
Daytime Emmys Attract Smaller Audience on HLN
The 39th annual Daytime Emmy Awards were watched by 912,000 viewers on HLN Saturday evening. It was the first time the ceremony aired on cable after years as a mainstay of the broadcast networks.
Interest in the annual show has waned along with the daytime soap opera genre. And the ceremony included tributes to canceled soaps All My Children and One Life to Live.
Last year, the Daytime Emmys were watched by 5.5 million viewers on CBS. But this year, CBS and fellow big four broadcast networks Fox, ABC and NBC declined to air the show, and many thought it would be relegated to online streaming until HLN gave it a home.
The Daytime Emmys gave HLN its most-watched regularly scheduled non-news broadcast in the network’s history. According to Nielsen, 2 million viewers watched the five broadcasts of the Daytime Emmys.