10:06am PT by THR Staff
Doritos Founder to Be Buried With Chips - Like Brand's Super Bowl Commercial (Video)
At the 2010 Super Bowl, Doritos aired a commercial in which a guy "got his dying wish" by being buried in a giant casket full of the cheesy chips. But it turns out he faked his death (or maybe comes back alive) to be buried in Doritos, and he tumbles out of his casket after his team scores a touchdown. A buddy jumps up from the church pew and enthuses, "It's a miracle!"
On Monday, NPR reported (via the Dallas Morning News, which requires a subscription) that Arch West, the man credited with creating the chips, died last week at 97 -- and will be buried with his chips.
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The Dallas Morning News reports that "his family plans to sprinkle Doritos" over his grave at his service next Saturday and quotes a daughter who says they will be "tossing Doritos chips in before they put the dirt over the urn."
Doritos were introduced in the U.S. in the mid-1960s.