10:30am PT by Bryn Elise Sandberg
Dozens of Media Outlets Donate to NBC's 'Red Nose Day Special'
Over two dozen media outlets, including The Hollywood Reporter, are supporting NBC's star-studded charity event The Red Nose Day Special by donating more than $5 million in media space to promote the show, which will air Thursday, May 26, at 9 p.m. ET/PT.
Hosted by Craig Ferguson, the special will feature appearances from a number of celebrities, including Ellen DeGeneres, Jack Black, Paul Rudd, Julianne Moore, Liam Neeson, Sarah Silverman, Tracy Morgan, Keegan-Michael Key, Jordan Peele, Anna Kendrick, Seth Rogen, Zac Efron, Ellie Kemper, Kristen Bell, Emma Watson, Chris “Ludacris” Bridges, Rose Byrne, Blake Griffin, Emma Thompson, Chloe Grace Moretz, Steve Buscemi, Danny Trejo, Adam Devine and Ron Funches.
Richard Curtis (Love Actually) is an executive producer for the live NBC telecast, which is a Universal Television production, along with John Irwin of Irwin Entertainment, and Lily Sobhani.
To help advertise the fundraising special — which aims to have fun, raise money and change the lives of children who need it most — various media partners are offering up print and digital space, airtime for spots and advertising space in theaters, subways and even room on Jumbotron displays. Among them: Outfront Media, Comcast, Closer Weekly, DirecTV, DISH, Entertainment Weekly, Glamour, Globe, GQ Magazine, In Touch Weekly, ION Television, Life & Style Weekly, National Enquirer, National CineMedia (NCM) and The New Yorker, along with OK!, Opera Mediaworks, Pandora, People, Self, Soap Opera Digest, Spotify, Star, TV Guide and Variety.
Red Nose Day has raised over $1 billion globally in the last 25 years and has become a cultural phenomenon in the U.K. It launched in the U.S. in 2015, and more than $23 million was raised for the Red Nose Day Fund. The money is at work in all 50 states and 15 countries internationally in programs that help keep children and young people safe, healthy and educated.
Donations can be made prior to the telecast by purchasing a red nose at Walgreens.