'Drop Dead Diva' Season 3 Premiere Posts Strong Ratings

Lifetime

Lifetime's Drop Dead Diva got off to a good start with its third-season premiere.

Sunday night's episode was the show's most-watched season opener among the network's key demos of adults 25-54 (1.6 million viewers in the demo), adults 18-49 (1.3 million), women 25-54 (1.2 million) and women 18-49 (998,000).

Among adults 25-54, the Season 3 premiere was up 7 percent compared to Season 2 in 2010 and up 18 percent compared to the series debut in 2009. Among adults 18-49, it was up 3 percent and 28 percent, respectively.

The 9 p.m. episode also was show's the second-most-watched telecast ever among adults 25-54, adults 18-49 and women 25-54.

Overall, the premiere pulled in 2.9 million total viewers.

Drop Dead Diva, which stars Brooke Elliott and Margaret Cho, centers on a shallow wannabe model who dies in a sudden accident only to find her soul resurfacing in the body of a brilliant, plus-size and recently deceased attorney.

The Season 3 premiere featured a slew of guest stars, including LeAnn Rimes, Paula Abdul, Mario Lopez and Wendy Williams.

Other guest stars slated to appear this season include Kathy Griffin, Wanda Sykes, Clay Aiken and Lance Bass.

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