E! Orders 'Rich Kids of Beverly Hills' to Series
The reality show, unassociated with (but quite similar to) the popular Tumblr "Rich Kids of Instagram," follows five wealthy friends showing off their lifestyles on social media.
E! has picked up another aspirational unscripted series, ordering eight episodes of Rich Kids of Beverly Hills for a January 2014 premiere.
The reality show will follow five well-funded L.A. friends who have already achieved "social media infamy" by advertising their lifestyles on Instagram and Twitter. Beverly Hills, which has no relation to popular Tumblr Rich Kids of Instagram, comes to E! from ITV Studios America in association with Leepson Bounds Entertainment.
"These kids are larger than life personalities who are charismatic, shockingly wealthy and born into lifestyles that are outrageously spectacular," said E! programming and development executive vp Jeff Olde. "They live a fantasy life on a scale that you just can't turn away from and then they document it all via social media. But at the core, I think viewers will be drawn into the fact that they are genuinely good friends who still have to navigate friendships, relationships and life -- but they get to do it all in luxury cars, yachts and private jets, which is really fun to watch."
The cable network is clearly angling for a strong social component in the new series, as each of the five participants -- Dorothy Wang, Morgan Stewart, Brendan Fitzpatrick, Roxy Sowlaty, Jonny Drubel -- has linked Twitter and Instagram handles in the order announcement.
David Leepson, Gennifer Gardiner and Doron Ofir serve as executive producers.
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