October 13, 2011 9:23am PT by Rebecca Ford
Ellen DeGeneres, Keith Urban Spoof Cologne Ad (Video)
We’ve all seen plenty of ridiculously dramatic and overly sexualized commercials for fragrances, but most people have never seen anything like the ad that Ellen DeGeneres and country singer Keith Urban put together for Keith’s fragrance, Phoenix.
DeGeneres and Urban presented the spoof on The Ellen DeGeneres Show on Wednesday when Urban stopped by the show as a guest.
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In the video, Urban stands in an unbuttoned black shirt and black jeans with the wind blowing through his hair holding his fragrance for men, Phoenix.
DeGeneres enters wearing a long blonde wig and a white robe. She proceeds to do all sorts of aggressively non-sexy things to Urban, including licking his face, feeding him ice and spraying him with a water bottle.
“Phoenix: It’s hot. But it's a dry heat.” says the voice over in the ad.
After the faux-commercial plays, Urban sits down with DeGeneres on her show, telling her, “You know that you’re the only women on the planet that would be ok with my wife.” Urban is married to Nicole Kidman.
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“I don’t know. She may get jealous of that,” responds DeGeneres.
Urban launched the men’s fragrance in August. While the commercial implies that it’s named after the city, it’s actually named after the phoenix tattoo that Urban has on his left arm.
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"I've always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up even stronger than before," Urban told Women’s Wear Daily when the fragrance launched.