• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
OCT
25
2 YEARS

Eva Longoria, Universal Television Ink First-Look Deal

UPDATED: The "Desperate Housewives" vet's UnbeliEVAble Entertainment is behind NBC's "Ready for Love" series.

Eva Longoria
Eva Longoria

Eva Longoria is teaming up with Universal Television.

The actress' production company, UnbeliEVAble Enteratinment, has inked a first-look development deal with the studio, it was announced Thursday by Paul Telegdy, president, alternative and late night programming, NBC Entertainment and Jennifer Salke, president, NBC Entertainment.

With the new deal, Longoria will serve as executive producer on projects through her company.

PHOTOS: Broadcast TV's Returning Shows for 2012-13

“Having Eva Longoria on our team is a huge advantage for our Alternative program development as we have pleasantly discovered in implementing her ideas for Ready for Love, which is shaping up as a terrific and upbeat series,” said Telegdy. “She is passionate, fully engaged and has keen instincts for putting together a winning formula for her shows that always bear her imprint.”

Added Salke: "We know that this new agreement with Eva Longoria is significant in continuing what has already been a productive relationship. She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio.”  

PHOTOS: TV Swan Songs: 8 Shows Ending During the 2012-2013 Season

UnbeliEVAble is already behind NBC's upcoming dating series Ready for Love, which is also being produced by Universal TV and Renegade 83. Longoria, Jason Ehrlich, Greg Goldman, David Garfinkle and Jay Renfroe are the EPs.

Longoria is an executive producer on Lifetime's upcoming soap Devious Maids, which reteams her with Desperate Housewives boss Marc Cherry.

Longoria is repped by CAA, Brillstein Entertainment and Bloom Hergott Diemer Rosenthal LaViolette Feldman Schenkman & Goodman.

E-mail: Philiana.Ng@thr.com
Twitter: @insidethetube