4:22pm PT by Michael O'Connell
Explosive New 'Celebrity Apprentice' Poster Burns Old Boardroom to the Ground
NBC's marketing team seems to be having a lot of fun playing around with its new Celebrity Apprentice host's cinematic past.
Former California governor and action movie star Arnold Schwarzenegger, filling the vacant seat left by Donald Trump, emerges from the flames of a burning boardroom in the latest key art for the NBC series. Schwarzenegger, surrounded by flames and airborne conference room chairs, heralds the post-Trump era with the tag line "It's a whole new boardroom." The image could easily double as one from his 1994 flick True Lies — as could the horse-mounted trailer.
The Celebrity Apprentice returns Monday, Jan. 2, at 8 p.m. ET/PT.