April 30, 2012 12:50pm PT by Shannon Ma
Facebook CEO Mark Zuckerberg to Appear on 'Good Morning America'
Facebook CEO Mark Zuckerberg will be making a rare TV appearance on Good Morning America Tuesday to unveil a new feature that the show says “could save lives.”
The social media innovator invites GMA news anchor Robin Roberts for an exclusive behind the scenes look of the Facebook headquarters for the segment.
The teaser states that Zuckerberg “doesn’t do much TV,” and continues by asking, “What does he want to share that could save lives?”
This is not Facebook’s first foray into offering tools for social good. In December, the social networking giant unveiled program called “Lifeline” that lets users report when their friends post comments related to suicidal thoughts. Upon the alert, Facebook sends an email to the comment’s author directing them to a telephone hotline or a link they can click to start a confidential chat.
The company also created a set of tools in March to protect users from cyber-bullying that can be customized in platforms Safety Center.
Exclusive interviews like this could help propell GMA for a two week winning streak for highest morning talk show ratings.
Last week, GMA beat NBC's Today Show in the ratings for the second time in 16 years.
The ABC morning show averaged 5.29 million viewers for the week ending April 27, compared to NBC’s 5.13 million, a difference of 166,000 viewers.
E-mail: Shannon.Ma@thr.com; Twitter: @HelloShannonM