6:00am PT by Lesley Goldberg
Bella Thorne Drama 'Famous in Love' Ordered to Series at Freeform
Freeform (formerly ABC Family) is moving ahead with Famous in Love.
The Disney-owned cable network has ordered the Bella Thorne starrer from Pretty Little Liars boss I. Marlene King to series, The Hollywood Reporter has learned.
Based on the Rebecca Serle novel, Famous in Love follows ordinary college student Paige (Bella Thorne of The Duff and Scream) as she gets her big break after auditioning for the starring role in a Hollywood blockbuster. She must now navigate her new star-studded life and undeniable chemistry with her two co-leads while discovering the highs and lows that come with being the new It Girl in town.
King and Serle penned the pilot, which was directed by Miguel Arteta (The Carrie Diaries). King exec produces alongside Dan Farah (MTV's The Shannara Chronicles) and Arteta. Serle will receive a co-executive producer credit on the drama produced by Long Lake Media, Farah Films and Carmina Productions in association with Warner Horizon Television.
Famous in Love comes as Freeform has been rebranded with a focus on what network president Tom Ascheim calls "becomers" — individuals who are experiencing "firsts," like love and jobs, in a bid to court older viewers. The cabler recently announced that Switched at Birth would end with its upcoming fifth season and first-year comedy Kevin From Work would not return. Meanwhile, Freeform has a large slate of newcomers, including anthology Dead of Summer, Stitchers, Nicki, Guilt and Beyond joining recent launch Recovery Road and staples Baby Daddy, The Fosters, Pretty Little Liars and Shadowhunters, the latter of which was renewed this month for a second season.