March 25, 2014 5:00pm PT by Aaron Couch
Frank Underwood Poisons Joffrey in 'House of Cards'-'Game of Thrones' Mashup (Video)
Author George R.R. Martin has said he's looking to Breaking Bad to create a more evil character for Game of Thrones. But should he be looking to Netflix instead?
That's what Quiznos posits in a new viral ad that puts House of Cards' Frank Underwood in Westeros, as hungry for power as ever. Kevin Spacey's character (played by an impersonator) goes through the Seven Kingdoms and beyond to dispatch of King Joffrey's rivals -- including Jon Snow and Daenerys -- before finally taking out the boy king as well.
Quiznos employed Los Angeles-based Windowseat for its Game of Thrones/House of Cards mash-up. Viewers might not realize the video is in fact an ad for Quiznos, as the sandwich shop is mentioned just briefly at the end of the three-minute video. Quiznos' marketing team says that was intentional.
"It's about getting people to spend more time with our brand," Chris Ruszkowski, Quiznos Vice President of Advertising and Marketing, tells The Hollywood Reporter.
His team is trying to lure in younger consumers with this and other videos of its recently launched Toasty.tv. So far, the channel has also unleashed parodies of TLC's Here Comes Honey Boo Boo and ABC's Dancing With the Stars.
Ruszkowski says Toasty.tv plans on rolling out a steady stream of content over the coming months, and, like the Game of Thrones parody, they'll be looking for things that will resonate with pop culture aficionados.
"It's very important for our target market that we have relevant content," he says.
Game of Thrones returns to HBO on April 6 at 9 p.m. ET/PT.