TV Ratings: Gabby Douglas' Gold Medal Win Gives Olympics 35.7 Million Viewers

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Ratings momentum did not slow for the London Games on Thursday night. NBC's Olympic broadcast raked in 35.7 million viewers and a 10.3 rating among adults 18-49, according to fast affiliate numbers. Up eight percent from the same night in Beijing, London is now averaging seven percent higher in adults 18-49 and 14 percent higher among total viewers.

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Encores and a new Big Brother (down 14 percent for a 1.9 rating among adults 18-49) gave CBS a second place finish among viewers and the demo, averaging a 1.4 among adults 18-49 and 4.8 million.

Univision placed third with a 1.2 adults rating for the night, followed by ABC's 1.0. The alphabet net only had one original broadcast for the night, the 9 p.m. Wipeout, which was down 41 percent for a 1.3 rating among adults 18-49. ABC also averaged 3.1 million viewers.

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Raising Hope and Glee repeats brought in a 0.6 adults rating and 1.6 million viewers for Fox, while CW encores earned a 0.2 rating with 18-49-ers and 583,000 viewers.