8:55am PT by Michael O'Connell
TV Ratings: Gabby Douglas' Gold Medal Win Gives Olympics 35.7 Million Viewers
Ratings momentum did not slow for the London Games on Thursday night. NBC's Olympic broadcast raked in 35.7 million viewers and a 10.3 rating among adults 18-49, according to fast affiliate numbers. Up eight percent from the same night in Beijing, London is now averaging seven percent higher in adults 18-49 and 14 percent higher among total viewers.
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Encores and a new Big Brother (down 14 percent for a 1.9 rating among adults 18-49) gave CBS a second place finish among viewers and the demo, averaging a 1.4 among adults 18-49 and 4.8 million.
Univision placed third with a 1.2 adults rating for the night, followed by ABC's 1.0. The alphabet net only had one original broadcast for the night, the 9 p.m. Wipeout, which was down 41 percent for a 1.3 rating among adults 18-49. ABC also averaged 3.1 million viewers.
Raising Hope and Glee repeats brought in a 0.6 adults rating and 1.6 million viewers for Fox, while CW encores earned a 0.2 rating with 18-49-ers and 583,000 viewers.