12:05pm PT by Lesley Goldberg
'Game of Thrones' Season 2 Promo: Prepare for Battle
Winter has arrived on HBO's Game of Thrones and a new teaser ad for the drama warns at what's coming next: War.
Building on Season 1's "Winter is Coming" tagline, HBO released the new "War is Coming" poster for the sophomore season of the drama based on the books by George R.R. Martin.
The poster follows HBO's first video teaser from Season 2 also offering only a simple tagline: "the night is dark and full of terrors."
Does the less-is-more marketing build excitement for Game of Thrones' April 1 premiere?