10:00am PT by Kate Stanhope
Comic-Con: Fox to Conduct Gene Testing for Marvel's 'The Gifted' (Exclusive)
Fox is pulling out all the stops at Comic-Con 2017 for its forthcoming Marvel drama The Gifted.
The network, which last year performed live exorcisms to promote its horror series of the same name, is once again taking to the streets of downtown San Diego. But this time they're on the hunt for mutants.
Fox will host an X-Gene Screening Station at the Hilton Bayfront Lawn where Comic-Con attendees can be tested for the X-Gene. At the station, each person will be laser-scanned and then complete a cheek swab genetic test with a nurse. Once registered, fans will either receive an "I Got Tested" sticker or an "M" sticker if they are found to, indeed, be carrying the Mutant Gene. Those who have the special gene will also be able to share and post a photo in an exclusive "Wanted" poster. (Others will still have social media bragging rights in the form of an "I Got Tested" backdrop.)
Six weeks after testing, fans will get additional information about their personal genetic profile online.
The testing station is just one part of Fox's extensive Comic-Con campaign for The Gifted. Sentinel Services (like the agency in the fall drama sent to find those carrying the X-Gene) will launch online through wanted posters, PSAs and an in-depth Sentinel Services website. A corresponding #MutantsUnite activation will also launch, designed to ignite the resistance movement with hacks of the PSAs across social media, hidden geo-fenced Snapchat filters and a first of its kind Facebook AR experience. (Watch a hacked PSA featuring star Jamie Chung below.)
The Gifted will also boast a strong physical presence in downtown San Diego, with massive branding on wallscapes and wrapped trolleys. Inside the halls of the San Diego Convention Center, The Gifted panel will take place Friday, July 21, in Ballroom 20 from 3:45 to 4:45 p.m.
This is the just the latest on-the-ground push for the highly anticipated Marvel drama. At Fox's upfront presentation in May, Sentinel Services agents circled Manhattan, seeding curiosity from consumers and directing them to watch The Gifted official trailer and learn more about the show. At the network's afterparty in Central Park, nearly 250 guests were “tested” for the X-Gene.
Debuting Oct. 2, The Gifted revolves around a suburban couple (Amy Acker, Stephen Moyer) whose ordinary lives are rocked by the sudden discovery that their children possess mutant powers. Forced to go on the run from a hostile government, the family joins up with an underground network of mutants and must fight to survive. Natalie Alyn Lind, Percy Hynes White, Blair Redford, Sean Teale, Coby Bell, Emma Dumont and Chung also star.
Matt Nix (Burn Notice) wrote the pilot and will serve as showrunner. He will exec producer with X-Men director Bryan Singer, who also directed The Gifted pilot, X-Men: Days of Future Past producer Simon Kinberg, Marvel Television's Jeph Loeb, Lauren Shuler Donner and Jim Chory. The series hails from 20th Century Fox Television.
Comic-Con kicks off Wednesday, July 19. Check out the full TV lineup here.