January 11, 2012 1:24pm PT by Marisa Guthrie
CNN Tops MSNBC in New Hampshire Primary Ratings
CNN topped cable news rival MSNBC for Tuesday night’s coverage of an anti-climactic New Hampshire primary during which Mitt Romney easily prevailed over his GOP rivals.
From 8-11 p.m., CNN averaged 1.11 million total viewers with 401,000 in news’ target demographic of viewers 25-54, while MSNBC pulled in 1.05 million total viewers and 245,000 in the demo. Fox News Channel, the perennial cable news leader, bested both networks, pulling in 2.25 million viewers with 550,000 in the demo.
Both CNN and MSNBC were up compared to their Tuesday averages (excluding the Iowa caucuses on Jan. 3). CNN was up triple digits in total viewers and the demo, while MSNBC was up 17 and 15 percent respectively among total viewers and the demo.