Howie Mandel Inks Overall Deal With Critical Content

The company also has signed pacts with Luau Studios, Tony Yates, Rachel Schwartz, Troy Searer and Jon Schwartz.
Michael Tran/FilmMagic
Howie Mandel

Critical Content is bulking up its roster of producers.

The independent content studio, launched in October, has signed an overall deal with Howie Mandel and his Alevy Productions, The Hollywood Reporter has learned.

Mandel's pact is one of a number of overall deals that the company announced Wednesday. Also signing deals with Critical Content are Luau Studios (Buckwild), Tony Yates (formerly CEO of Zodiak), Rachel Schwartz (formerly of Bunim/Murray Productions) and Troy Searer (Hang Time, 3Ball Productions) as well as scripted producer Jon Schwartz. 

Under Mandel's pact, he will develop and produce original series in conjunction with Critical Content for television and digital.

The long roster of overalls represent the next stage of Critical Content's growth plan. In the coming months, the company will continue to invest in infrastructure, expand its business lines and explore additional domestic and international production company acquisitions thanks to a cash infusion from Anchorage Capital investors.

Each producer signed Wednesday will receive capital investment and access to Critical Content's infrastructure in a bid to accelerate their development and production. Critical Content now has 13 deals with producers.

Mandel is repped by WME and 3 Arts.

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