'Handmaid’s Tale' Super Bowl Spot Delves Deeper Into Drama's Totalitarian Society

The ad is the first big-game commercial for Hulu.
'The Handmaid’s Tale'

Hulu is getting in the game.

The streamer released its Super Bowl ad for The Handmaid’s Tale on Friday, marking its first game-day spot for an original series.

The 30-second teaser for the highly anticipated adaption provides a deeper look into the disturbing life of the "handmaids" at the center of the dystopian drama, first previewed when the first-look teaser landed last month. 

The 10-episode series (which releases April 26) is based on Margaret Atwood's 1985 novel of the same name and is set set in a future society where rampant fertility issues have prompted a caste system where healthy women — known as the "handmaids" — are forced into sexual slavery for the wealthy. The series is technically categorized as "speculative fiction."

Elisabeth Moss, Samira Wiley, Alexis Bledel, Ann Dowd, Joseph Fiennes and Yvonne Strahovski round out the cast in what is likely Hulu's most ambitious original offering to date. 

Every Hollywood studio, except for Warner Bros., will be airing spots for their upcoming tentpoles, including Transformers: The Last Knight and Ghost in the Shell on Sunday (the game kicks off at 6:30 p.m. ET on Fox). This year, the price for a 30-second during Super Bowl Sunday costs an all-time high of $5 million.

Watch the teaser for The Handmaid’s Tale, which is produced by MGM Television, below.

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