Ja Rule Lands Family Docuseries at MTV
Queen Latifah will exec produce 'Follow the Rules'
Rapper-turned-actor Ja Rule is set to turn the spotlight on his family.
MTV has handed out a straight-to-series order for docuseries Follow the Rules, The Hollywood Reporter has learned.
From MTV and 51 Minds, the series is described as a comedic half-hour take that centers on the Grammy-nominated Rule and his hectic household. The series will feature the rapper with his wife, Aisha, sons Jeffery Jr. and Jordan, and Rule's mother and mother-in-law, all living under one roof, as well as the couple's oldest daughter as she begins her sophomore year of college.
51 Minds' Christian Sarabia, Jeffrey Atkins, Queen Latifah and her Flavor Unit co-CEO Shakim Compere and Irv Gotti will exec produce. MTV's Jessica Zalkind, Lauren Dolgen and Sara Cohen developed the series, with Julie Schwachenwald overseeing the production for the youth-skewing cable network.
"Ja Rule is the modern-day reality rap star version of Bill Cosby's role from The Cosby Show. He embraces a unique parenting style with his teenage kids that feels fresh and funny," MTV programming president Susanne Daniels said. "We’re excited to be in business with him and his delightful family."
Follow the Rules comes as cable networks — including MTV's Viacom sibling VH1 — have found success with unscripted fare with predominantly (or entirely) African-American casts. The series joins a roster of unscripted fare including Catfish, The Real World, The Challenge, 16 and Pregnant, Teen Mom 2 and Snooki & JWoww.
Rule is repped by Paradigm. Watch the trailer for Follow the Rules, below.
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