2:05pm PT by Michael O'Connell
Super Bowl Commercials: Jerry Seinfeld, Will Arnett, David Beckham Star in Early Clips (Video)
Not to be outdone by Matthew Broderick, Jerry Seinfeld is revisiting his own iconic role (himself) for an Acura Super Bowl ad.
The spot got an early premiere online, along with a growing crop of ads, and shows the comedian trying to bribe an Acura customer to be the first in line for the automaker's new NSX model. He tries to ply the man with the NBC series' notorious "Soup Nazi" (Larry Thomas), a speedboat and access to his "personal network of Manhattan zip-lines."
Seinfeld ultimately loses to another famous face, forcing himself to drown his sorrows at the Monk's Cafe set.
Hulu, which houses the Super Bowl commercials after the event, is revisiting its inaugural campaign from 2009. Celebrities are still using the service to liquify viewers brains for their alien consumption, and following in the footsteps of Alec Baldwin, Eliza Dushku and Seth MacFarlane, Will Arnett will headline the new spot for Hulu Plus.
So far, the site has only released a teaser, but the full spot will screening during the Feb. 5 game.
Also of note: David Beckham launches a line of bodywear for H&M on Thursday. Ahead of the release, the retailer has also chosen to debut the revealing Super Bowl ad a week early. Naturally, Beckham's physique plays a prominent role in the spot.
Watch Seinfeld above, and check out the new spots from Arnett and Beckham below: