12:25pm PT by Jordan Zakarin
Jon Hamm Stands By Kim Kardashian, Reality TV Slams During 'Today Show' Interview (Video)
Here's a twist: thanks to his strong dislike of the genre, Jon Hamm has found himself in a reality television-style rivalry.
Having called Kim Kardashian a "f--king idiot" in a recent interview with the UK's Elle Magazine -- and then been called out by Kardashian over Twitter -- Hamm stuck to his guns in an interview with his Mad Men co-stars on the Today Show.
"It's a part of our culture that I certainly don't identify with and I don't really understand the appeal of it other than that car-crash sensibility," he said about reality television. "It's not something that I partake in or enjoy, but it is what it is and here we are."
That's a stronger stand than the one he took when he spoke to The Hollywood Reporter last week; then, he said he was surprised that his comments had made such a stir.
"We live in a world now where every word is micro-parsed and sometimes taken out of context, sometimes misunderstood," Hamm said. "But also, there's a lot of outlets now. Everyone has a blog or a cable news show or an online presence or something. There's a lot of outlets and and those outlets need to be continually fed."
As for his comments on Monday, co-star Vincent Kartheiser had his back.
"I agree with everything he said. I mean, I think our society enjoys to turn on the television and seeing someone who is awful; they can say, 'At least I'm not as terrible as that person,'" Kartheiser said.