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JUL
12
3 YEARS

Kenny Powers Takes Over K-Swiss as MFCEO (Video)

Danny McBride stars as his “Eastbound & Down” alias in a viral video for the company.

Danny McBride
James McCarthy/Getty Images
Danny McBride

Eastbound & Down’s Danny McBride lends the unapologetically crude humor of his character, Kenny Powers, to a new campaign for K-Swiss.

STORY: HBO's 'Eastbound & Down' Could Continue Past Season 3

The fictional athlete signed on as a rep for the company back in 2010. Never one to settle for average, Powers is now taking over not as the CEO, but the “MFCEO.” 

Jillian Michaels, Matt Cassel, Jon Jones and Rey Mysterio also star as new executives in the 5-minute spot.

STORY: Comedy Central Orders Pilot From 'Eastbound & Down' Producer David Gordon Green

Eastbound & Down films its third and possibly final season this summer. It is set to return to HBO with Jason Sudeikis signed on for a recurring role, The Hollywood Reporter confirms.

You can watch the more-tame behind-the-scenes video below, and watch the complete uncensored commercial on YouTube.