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Khloe Kardashian Is Simon Cowell's First Pick for 'X Factor' Host (Report)

UPDATED: The reality sibling could join a cast of other big personalities including Britney Spears and Demi Lovato.

InStyle Summer Soiree Khloe Kardashian - P 2012
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All signs are pointing to Khloe Kardashian as the new host of The X Factor, newly made-over by creator Simon Cowell with Britney Spears and Demi Lovato at the judges' table.

So says TMZ, which reported Friday that Kardashian -- known as the funny one among her reality-famous siblings -- is the frontrunner to get the gig following a successful screen test. If Cowell, who apparently considers her a magnet for young viewers along with Spears and Lovato, hires the E! star for his Fox talent competition, then she would basicaly have to start right away. The second-season reboot of X Factor premieres Sept. 12 and 13.

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A Kardashian rep did not immediately respond to THR's requests for comment. Fox had no comment.

Cowell, meanwhile, says he's "pissed off" at popular NBC rival The Voice for a decision to air three episodes against X Factor when both shows return next week.

"It's very simple: They don't want people to see this first episode," he told reporters Thursday. "I think it's mean-spirited and I hope and I pray that it backfires on them because this is one of the best shows we've ever made."

Twitter: @ErinLCarlson

Email: erin.carlson@thr.com