'L.A. Hair' Renewed for Third Season at WE tv
The summer docuseries will be back after growing 66 percent among the network's core women 25-54 demographic.
WE tv is going back the salon.
The AMC Networks-owned cable network has renewed summer docuseries L.A. Hair for a third season following the conclusion of its strong second season.
The series, which chronicles events inside the fast-paced, celebrity-studded hair salon owned by stylist Kim Kimble, grew 66 percent among women 25-54, 40 percent with women 18-49 and 57 percent in total viewers and total women. Throughout its recently concluded second season, the series was the fourth-most-popular reality cable show airing in primetime, according to Bluefin.
“L.A. Hair is a breakout success for WE tv and we’re excited to bring the show back for a third season,” said Lauren Gellert, senior vp original production and development. “The strong growth of this season helped drive WE tv to deliver its most successful summer ever among total viewers and total women, with substantial gains among the key female demos.”
The series will return next year with 12 hourlong episodes and joins a growing slate that also includes the return of Marriage Boot Camp: Bridezillas and WE tv's first entry into scripted programming with its Tony Goldwyn-produced drama The Divide.
L.A. hair hails from Eyeworks USA and EPs JD Roth, Todd A. Nelson and DJ Nurre. Gellert and Suzanne Murch oversee for WE tv.
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