January 31, 2013 3:49pm PT by Philiana Ng
Lifetime Gives Series Order to 'Witches of East End'
Lifetime has given a series order to Witches of East End.
The cable network has picked up 10 episodes of the scripted drama starring Julia Ormond, Jenna Dewan-Tatum, Rachel Boston and Madchen Amick.
Based on the novel by Melissa de la Cruz, Witches of East End follows the adventures of Joanna Beauchamp (Ormond) and her two adult daughters Freya (Dewan-Tatum) and Ingrid (Boston) -- both of whom are unknowingly their family's next generation of witches -- who lead seemingly quiet, uneventful lives in East Haven. Amick plays Joanna’s mischievous witch sister Wendy.
“We’ve been thrilled about Witches of East End and its powerful premise since the moment we bought the property, and our friends at Fox 21 helped develop it for television," said Rob Sharenow, executive vp programming at Lifetime. "This is one of the most exciting ensemble casts we’ve seen, and the whole show is fresh, original and just right for Lifetime.”
Witches of East End, from Fox 21, is the latest scripted effort to join Lifetime's growing slate, which includes the March 10 returns of Jennifer Love Hewitt's The Client List and the long-running Army Wives. Lifetime will also launch Marc Cherry's upcoming soap Devious Maids.
Maggie Friedman wrote the Witches of East End pilot, which was directed by Mark Waters, and will executive produce with Erwin Stoff of 3 Arts Entertainment.