11:33am PT by Michael O'Connell
Lifetime's Aaliyah Biopic Pulls 3.2 Million Viewers on Saturday
After controversial casting issues and an aggressive promotional campaign, Lifetime's Aaliyah biopic finally hit the air on Saturday night — and it did pretty well.
Aaliyah: The Princess of R&B raked in an average 3.2 million viewers during its premiere telecast. That puts it as the No. 2 cable telepic of 2014, behind fellow Lifetime effort Flowers in the Attic.
The film was also a hit online. Nielsen Media's mutable Twitter ratings put the pic at the top of its weekly chart, 997,000 tweets and a unique audience of 3.4 million. (Take that, Shondaland.)
Lifetime also fared well in the demographics, skewing young with 1.7 million adults 18-49 and 1.3 million women 18-49.
A companion documentary effort, Beyond the Headlines: Aaliyah, maintained much of the film's momentum with an average 2.7 million viewers.