October 11, 2013 9:00am PT by Lesley Goldberg
Mark Gordon, 'Shit People Say in L.A.' Duo Set Up Comedy at NBC
Mark Gordon has set up his latest project this development season.
The prolific producer (Grey's Anatomy, Ray Donovan) has set up comedy Fifth Wheel at NBC, The Hollywood Reporter has learned.
The comedy hails from viral video "Shit People Say in L.A." duo Heidi Niedermeyer and Elena Crevello and is described as a 20-something ensemble show about a girl learning to deal with being the only single person in her group of friends.
Niedermeyer and Crevello will pen the script, with Gordon and Andrea Shay exec producing for ABC Studios-based The Mark Gordon Co.
The duo, via their YouTube channel, The Trashy Class, has made a series of viral sketch videos including "The Ghost of KCRW" and "Shit People Say In L.A.," the latter of which has more than 2 million streams. In a 2012 LAist interview, the duo explained that they met in high school at a summer theater camp and remained friends while studying in New York, often performing off-Broadway and in improv clubs. Niedermeyer has appeared on Rules of Engagement and multiple College Humor videos.
For Gordon, this marks his seventh sale this development season, joining family drama Conviction, from Aaron Stockard (ABC); a detective drama from Kathryn Price and Nichole Millard (ABC); an adult ensemble comedy, The After Party (ABC); and Fox's Clothing Optional, the latter two from writer Scott King.
Niedermeyer is repped by Brillstein Entertainment; Crevello is with Brillstein and KMR; and Gordon is with CAA. Check out "Shit People in L.A. Say" below.