10:08am PT by Natalie Jarvey
Martin Freeman, Adam Brody Drama 'Start Up' Lands at Sony's Crackle
Crackle wants more drama.
The Sony-owned streaming service has picked up its second original drama series, the Miami-set Start Up, starring Martin Freeman and Adam Brody.
Start Up tells the story of what happens when a brilliant but controversial tech idea gets incubated on the wrong side of the tracks. Freeman stars as FBI agent Phil Rask, who crosses paths with Brody's Miami financier Nick Talman while on the hunt for Talman's father. Talman has stashed his father's dirty money in a startup founded by a tech wiz set on changing the world. Otmara Marrero (Graceland) and Edi Gathegi (The Blacklist) also star.
Start Up follows on the heels of Crackle's first original drama series, The Art of More, starring Dennis Quaid. The series, set in the New York art world, received a second-season order in December after it received 2 million views during its first two weeks on the streaming service.
"Start Up carries out our promise to continue our commitment to quality drama," said Crackle general manager Eric Berger. "We are working with a top-notch team to produce a project that explores the motivations and complexities of creating a new venture, while walking a fine line between crime and legitimacy."
Start Up hails from producers Critical Content, formerly Relativity TV, and Hollywood Gang Productions. The series is written by Ben Ketai (Chosen), who also serves as executive producer and director. Tom Forman, Andrew Marcus, Ray Ricord, Gianni Nunnari and Shannon Gaulding are executive producing. Brody and Anne Clements serve as producers.
The series has been given a 10-episode order and begins production this week in Puerto Rico.