November 06, 2013 4:59pm PT by Aaron Couch
Matt Lauer, Al Roker to Get Prostate Exams on 'Today'
Matt Lauer and Al Roker are definitely committed to promoting men's health.
The Today mainstays will undergo prostate exams -- live and on camera -- during Thursday's episode of the NBC show. It's part of a monthlong campaign raising awareness of men's health issues.
In 2000, Katie Couric memorably underwent a colonoscopy on Today to encourage screenings after the 1998 death of her husband from colon cancer. The on-air procedure brought in big ratings, and health care professionals credited Couric's example with contributing to a 20 percent spike in colonoscopies in the ensuing years.
Couric also had a mammogram on TV in 2005, while Roker underwent a colonoscopy on Today in 2009.
The CDC recommends that men over 40 consult their doctor about possibly undergoing a prostate exam.