Megyn Kelly Scores Rare Ratings Victory Over Bill O'Reilly During Bergdahl Coverage
"The Kelly File" bests its lead-in for the first full week since its 2013 premiere, topping all cable news telecasts in the adults 25-54 demographic.
There's nothing like a little friendly competition. And a few folks at Fox News Channel are likely feeling it on Monday now that Megyn Kelly bested lead-in Bill O'Reilly for cable news' top spot last week.
Marking a first since The Kelly File premiered last October, the 9 p.m. broadcast topped all other telecasts in the news demo -- including the reigning champ. Kelly came out on top with 413,000 adults 25-54, narrowly besting The O'Reilly Factor's 402,000. This is not the first time the show has won a week -- it nabbed that title in May -- but a sub was sitting in O'Reilly's chair.
On top of the June 3 primary races and the ongoing boon all news telecasts are seeing from Hilary Clinton's aggressive media tour -- the former secretary of state heads to FNC on June 17 -- Kelly devoted much coverage to the freeing of POW Bowe Bergdahl. The anchor had an exclusive sit-down with six former members of his platoon. That episode brought a year-to-date best of 469,000 adults 25-54 and nearly 3 million viewers.
Looking at the big picture, there wasn't much of a discrepancy between Kelly and O'Reilly's respective total viewership. Kelly trailed O'Reilly by just 94,000 viewers with 2.434 million.