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JUN
16
4 YEARS

More Than 6 Million Viewers Watch Meredith Vieira's 'Today' Farewell

Vieira's swan song propels the NBC morning show to its biggest total viewer gain over rival 'Good Morning America' since January.

Meredith Vieira’s tearful farewell gave the Today show its biggest advantage – more than 1.5 million viewers -- over rival Good Morning America since January.

More than 6.1 million viewers tuned in to Vieira’s June 8th swan song, which included a live, star-studded lip-dub to Journey’s “Don’t Stop Believing.’”

By comparison 8.4 million people watched Katie Couric’s final Today show in May 2006.

Ann Curry’s first day as Today co-host on June 9 was watched by 5.5 million viewers, marking gains week-to-week in total viewers and news’ target demographic of viewers 25-54.

For the week ending June 10, Today averaged 5.58 million viewers compared to GMA’s 4.54 million and The Early Show’s 2.19 million. In the demo, Today averaged 2.0 million viewers to GMA’s 1.4 million and Early’s 700,000.