MTV Orders Dark Comedy Pilot 'Self Promotion,' Zach Braff to Direct

Written by Mark Bianculli
AP Images/Invision
Zach Braff

MTV is ramping up its pilot slate.

The Viacom-owned cable network has handed out a pilot order to dark comedy Self Promotion, The Hollywood Reporter has learned.

Self Promotion revolves around overworked assistant Katie Preston, who discovers that her dragon-lady boss is missing (or worse). Things get messy fast and, believing she will be the prime suspect, Katie covers up the crime scene, starts calling the shots in her boss' "absence" and goes full CSI to find out what actually happened to exonerate herself. Success at the office is hectic and maybe even dangerous in this dark, comedic twist on climbing the corporate ladder.

Photos: Faces of Fall 2014

Mark Bianculli (The Waiting) will pen the original script, with Awkward's Steve Yockey on board to executive produce. Zach Braff will direct the pilot, marking his latest foray behind the camera. The Scrubs alum previously directed the comedy on which he starred, as well as ABC's 2008 pilot Night Life. Braff also wrote, directed and starred in indie darling feature Garden State.

For youth-skewing cable network MTV, Self Promotion is the third pilot overall in the works and the second comedy. Comedy Ken Jeong Made Me Do It is currently casting and drama Scream is in the works.

Braff is repped by CAA, Management 360 and Hansen, Jacobson. Bianculli is with WME and Anonymous Content.

Email: Lesley.Goldberg@THR.com
Twitter: @Snoodit

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