• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
AUG
29
3 YEARS

MTV's Video Music Awards Scores Largest Audience Ever

Sunday’s awards show is up 9 percent in total viewers compared with last year’s broadcast.

Lady Gaga
Kevin Winter/Getty Images
Lady Gaga as Jo Calderone

More than 12.4 million viewers tuned in to see Lady Gaga in drag as MTV’s broadcast of the Video Music Awards scored the franchise’s best ratings ever.

VIDEO: MTV VMA 2011 Red Carpet Interviews

According to Nielsen, Sunday’s awards show that saw Katy Perry, Adele and Beyonce make headlines ranked as the cable network’s biggest audience in history, with the VMAs delivering a 10.8 rating and 8.5 million viewers in the network’s target 12-34 demographic, a best in the metric.

PHOTOS: MTV VMA Best and Worst Moments

Year-over-year, the 2011 VMAs were up 9 percent in total viewers and 8 percent in the 12-34 demo.

In addition, Sunday’s VMAs ranked as 2011’s No. 1 cable telecast among the 12-34 demo and the top nonsports cable telecast of the year in total viewers.

PHOTOS: MTV VMA Red Carpet

The cabler’s VMA preshow also scored as MTV’s best on record among the 12-34 demo and in total viewers, attracting 5.2 million (up 13 percent year-over-year) and 7.3 million (up 16 percent), respectively.

Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit

RELATED:

OPINION: How the 2011 Show Missed the Mark

MTV VMAs: Complete List of Winners

COMPLETE COVERAGE: MTV Video Music Awards