NATPE/Content First Names JP Bommel Managing Director and COO

Bommel was previously vice president of business development for Reed Midem.
Barton Creek International
JP Bommel

NATPE/Content First has found a new managing director and chief operating officer.

JP Bommel, former vice president of business development of entertainment for Reed Midem, has been tapped for the position, it was announced Friday by the organization's president and CEO Rod Perth. He'll official join the international nonprofit association in September.

The news follows NATPE’s earlier announcement in March that Perth was extending his contract through February 2016 as the head of NATPE, during which he'll oversee the transition to new leadership and then join NATPE’s board of directors at the expiration of his contract. This was all part of a strategic succession plan designed to sustain the organization’s momentum and ensure a seamless transition.

“Over the last three years, NATPE has experienced a re-birth, and the response to our recent events is extremely gratifying,” said Perth. “Industry leaders that represent diverse yet increasingly interdependent businesses realize the international benefit and relevance of participating with NATPE because they value our complete dedication to content. Without a doubt, content across every platform is the single most important factor in the growth of the global entertainment community.”

He continued: “I am very pleased that after interviewing many candidates, the board and I have selected JP to fill this newly created position. He is highly qualified to serve NATPE and its members in the most effective ways possible. JP and I will be working closely together so that he is able to learn every aspect of our association. JP has already served in a consultancy capacity with our organization, so that experience provides a head start on the learning curve. He has talent, experience and drive, and I’m confident he will be instrumental in continuing our commitment to being nimble and always dedicated to content.” 

Bommel previously founded Barton Creek Intl., which developed global events and created strategic partnerships. Prior to that at Reed Midem, he served as vice president of business development and entertainment from 2005 to 2013, where he was responsible for significant sales activity and new business development for entertainment conferences such as MIPTV/MIPCOM and MIDEM. He also served as vice president of global marketing for EMI/Capitol, Sony Music and BMG.

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