July 27, 2013 10:51am PT by Kimberly Nordyke , Lesley Goldberg
NBC Cancels 'Fashion Star'
The fate of Fashion Star is all sewn up.
NBC has canceled the reality competition, in which a group of fashion designers competed to have their garments sold in Macy's, Saks and Express stores, NBC Entertainment president Bob Greenblatt confirmed Saturday at the Television Critics Association's summer press tour.
Speaking to reporters following his morning session, Greenblatt confirmed the fate of the series with a swift and firm "no" when asked by The Hollywood Reporter if the show would return.
The network moved the show from Tuesday to Friday nights for its second season. It also was given a revamp, with Louise Roe brought in as host (replacing executive producer Elle Macpherson), Express taking over for H&M on the buyers' panel and the designers getting grouped into teams under one of the mentors -- Jessica Simpson, Nicole Richie or John Varvatos -- who also took on more of a hands-on role in helping the competitors.
The May 10 finale of the reality show drew 2.5 million viewers and a 0.5 rating in the coveted adults 18-49 demo, a significant drop from the season-one finale's 1.6 rating (on a Tuesday night).
With the exception of The Voice, NBC has struggled to find a breakout hit in the unscripted arena in recent years. In April, it yanked the dating show Ready for Love, executive produced by Eva Longoria, after two low-rated episodes. A December effort, Howie Mandel's limited-run Take It All, saw big ratings drops once it lost its Voice lead-in.
Aging series The Biggest Loser and America's Got Talent are still pulling solid numbers for NBC, but the latter, currently in its eighth season, is seeing dips from last year. Another long-running reality competition, The Celebrity Apprentice, also posted year-over-year drops in the spring.
Meanwhile, the faux-reality show Siberia debuted soft and dipped to a 1.0 in its second airing. Get Out Alive With Bear Grylls also had a modest launch earlier this summer.
Looking farther ahead, Million Second Quiz premieres in the fall. The 24/7 game show, featuring contestants competing in trivia contests over the course of 12 days, airs nearly ever night from Sept. 9-19.