10:00am PT by Michael O'Connell
NBC Renews 'Fashion Star' for Second Season
Fashion Star is staying at NBC. The network has renewed the freshman reality series for a second cycle after its midseason run generated modest but steady ratings.
Created by Rick Ringbakk and produced by Ben Silverman's Electus, Jane Lipsitz and Dan Cutforth at Magical Elves and 5x5 Media, the series follows designers competing for a chance to sell their wares in three retailers -- Macy's, Saks Fifth Avenue, H&M -- which each have a presence at the buyers' table. Each episodes' winning designs are available online and in retailers immediately following their air date.
Jessica Simpson, Nicole Richie and John Varvatos serve as mentors and judges, with Elle Macpherson playing both host and EP.
Fashion Star premiered in March to 4.55 million total viewers and a 1.6 rating among adults 18-49. It grew to a 1.8 in its second week, though subsequent airing have found it averaging closer to a 1.5. It's most recent episode, displaced to 8 p.m. for the two-hour Voice finale, was a series low.