8:19pm PT by Sofia M. Fernandez
NBC Sports Network Official Launch Replaces Versus on Monday
The NBC Sports Network debuted Monday, officially replacing Versus (once named the OLN channel) in a rebranding reboot.
The channel will broadcast sports and sports-related content 24/7, with an emphasis on National Hockey League and Major League Soccer.
NBC touted the rechristened channel's hockey coverage during its Sunday Night Football broadcast of the Giants/Cowboys game on New Year's Day.
NBC Sports Network, or NBCSN for short, kicked off Monday afternoon with post-game analysis of the 2012 NHL Winter Classic followed by the documentary Cold War on Ice: Summit Series '72, about the grudge matches between Canadian and Russian hockey teams 40 years ago.
Earlier this year, the NHL signed a new 10-year exclusive rights deal with parent company Comcast/NBCUniversal that puts 100 NHL games annually on NBC and NBC Sports Network.
Programming for the channel's immediate future includes the new NBC Sports Talk, a Detroit Red Wings vs. Dallas Stars game, Dakar Rally Highlights (Argentinean rider Jorge Martinez Boero fell, suffered a heart attack, and died on the first day of the South American race), and NFL Turning Point.