Netflix's 'Grace and Frankie' Vibrator Billboard Has L.A. Drivers Doing Double Takes

Netflix is promoting season three of the Lily Tomlin and Jane Fonda comedy with the tagline "Good Vibes."
Ryan Parker
'Grace and Frankie' billboard on Vine Street in Hollywood.

A billboard in Hollywood for Netflix's scripted comedy Grace and Frankie has drivers slowing down to gawk.

On the giant advertisement, on Vine Street just south of Santa Monica Boulevard, the show's title characters, played respectively by Jane Fonda and Lily Tomlin, are holding large purple vibrators.

What's more, the ad for the third season of the series from Friends creator Marta Kauffman comes with the tagline "Good Vibes." 

It may seem outlandish to some, but then again, they likely did not see the season three teaser, which dropped in February and showed nothing but vibrators forming the March 24 release date (watch below). 

The comedy, a critical favorite, revolves around two friends whose husbands leave them for each other. Martin Sheen, Sam Waterston, Brooklyn Decker and Ethan Embry co-star. 

Season three sees Grace and Frankie launching a business together for female-centric sex toys, including vibrators and organic lubricant.

The marketing stunt is not uncommon given the crowded scripted marketplace that currently boasts more than 450 originals. That makes it increasingly challenging to cut through the clutter and gain attention — a harder feat for a show in its third season, when many networks and streamers have a reduced marketing budget.

More recently, CBS used a suggestive sexual pun to promote legal drama Bull. Amazon also found itself in a heap of trouble and had to pull ads featuring Nazi imagery for drama Man in the High Castle. FX also had to yank disturbing billboards featuring an eyeball worm for drama The Strain.   

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