NFL MVP Cam Newton Launches TV Banner With Magical Elves

Iconic Saga Productions already has Nickelodeon kids show 'All In With Cam Newton.'
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Cam Newton

Carolina Panthers quarterback Cam Newton is diving deeper into television.

The NFL MVP is teaming with Magical Elves to launch a production company, Iconic Saga Productions, The Hollywood Reporter has learned.

Under the pact, Newton and Magical Elves' Dan Cutforth and Jane Lipsitz will create and develop new unscripted projects for multiple platforms. The deal extends Newton's relationship with Magical Elves as all parties teamed for Nickelodeon's All In With Cam Newton, a 20-episode series featuring the quarterback pairing kids with unique mentors to help them reach their dreams.

"As soon as we started working on All In, I knew that Dan and Jane would be the perfect partners," Newton said Wednesday in a statement. “I’m excited to continue building on what we’ve already started, creating new, fun, authentic content for the world to see.”

Added Lipsitz: “It became obvious very quickly while shooting All In that Cam is a superstar both in front of and behind the camera, and we look forward to showcasing that talent across all platforms."

Said Cutforth: “Cam also has a very unique and fresh voice which lends itself to the new and expanding world of content creation, and we hope that with our experience and execution style, this partnership has great potential for success."

Magical Elves' credits include Project Runway, The Real L World and Top Chef, among others. Newton and Magical Elves are repped by WME.

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