NFL on NBC Dominates on First Sunday of Premiere Week
The matchup between the Pittsburgh Steelers and the Indianapolis Colts registered the best premiere week performance for 'Sunday Night Football' in six years.
NBC’s Sunday Night Football dominated the competition on the first Sunday of television’s official premiere week. The game – between the Pittsburgh Steelers and the Indianapolis Colts – registered a 13.2 household rating.
That was up two percent year-over-year for the best SNF overnight in six years against premiere week competition.
The game -- which was decided in the final seconds when the Steelers kicked a field goal to beat the Colts, who were without starting quarterback Peyton Manning -- will give NBC a decisive win for the night when final numbers are in.
NBC led the night among metered markets in primetime (7-11 p.m. ET) with a 9.9 household rating, followed by CBS (7.9), Fox (6.5) and ABC (6.2).