July 31, 2013 9:00am PT by Lesley Goldberg
Nick Cannon to Host Style's 'Lifestyles of the Rich and Famous' (Exclusive)
Nick Cannon is expanding his hosting repertoire to the Style Network.
The America's Got Talent and Wild N' Out host has been tapped to serve in the same capacity on Style's Lifestyles of the Rich and Famous, The Hollywood Reporter has learned exclusively.
Style in February revived the syndicated Lifestyles of the Rich and Famous. The series was famously hosted by Robin Leach in the 1980s and '90s. Cannon will host and executive produce the new version via his NCredible Entertainment banner.
"Nick is both aspirational and accessible -- key qualities of the Style brand. He is extremely talented with a grounded personality and style that a wide-range of viewers have come to appreciate and respect. Nick's comedic and down-to-earth perspective on the opulence of the wealthy makes him the ideal host as we reinvent this pop culture classic," Style Media president Salaam Coleman Smith said. "With Nick's humorous insight, Style will give viewers front-row access to how today's wealthy live, paying homage to the original Lifestyles in a fresh, fun and irreverent way."
The pop culture reboot will begin production in the fall and take viewers into the homes of dot-com money, hip-hop fame, one-hit wonders and old money glitz. Cannon will introduce people who either live the dream or are maintaining the opulence while providing relatable, funny and informative play-by-play through the tours.
"To be a part of Style's reimagination of this iconic show and follow in the footsteps of the legendary Robin Leach is a dream come true," Cannon said. "Even though I am fortunate to have certain luxuries, sometimes, I am even amazed by what people with money have and do. I want to remind people that just because you might be rich and famous, it doesn't mean you have to take yourself too seriously."
The project marks Cannon's latest hosting gig, which also include Nickelodeon's Kids' Choice Awards, AGT, the Halo Awards and last year's Nathan's Hot Dog Eating Contest. Cannon recently revived Wild N' Out at MTV2, with the July 10 premiere delivering the highest-rated broadcast in the cable network's history. The news comes just days after Cartoon Network canceled Cannon's sketch comedy series Incredible Crew.
Lifestyles of the Rich and Famous is produced by Relativity Television, Television 360, Rysher Entertainment and NCredible Entertainment. Tom Forman, Brad Bishop and Josh Bingham exec produce for Relativity; Daniel Rappaport and Scott Lambert oversee for Television 360; and Patrick Gunn at Rysher and Cannon and Michael Goldman are on point for NCredible Entertainment.
A premiere date for Lifestyles has not yet been announced.
Cannon is repped by ICM Partners and Michael Goldman at Del Shaw.