August 01, 2012 8:50am PT by Michael O'Connell
TV Ratings: Gymnasts, Swimmers Drive Olympic Audience to 37.5 Million
NBC's coverage of the 2012 London Olympics continues to drive stronger numbers than Beijing four years ago -- despite the controversial delays. Fast affiliate ratings give the broadcast an average audience of 37.5 million and a 12.2 rating among adults 18-49.
Five nights in, London is up six percent in adults 18-49 (11.2 rating) and 13 percent in total viewers (35.3 million) over Beijing.
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Univision nabbed a second place finish in the demo with a 1.4 rating among adults 18-49 for the night, topping CBS' encores -- which brought in a 1.0 rating among adults 18-49 and 5.4 million viewers.
Two encores of MasterChef brought in a 0.9 rating among 18-49-ers for Fox. The network also averaged 2.2 million viewers.
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ABC stacked its night with repeats as well, with the exception of ABC News' NY Med. Against the Olympic competition, the series dropped 45 percent to a 0.6 rating among adults 18-49. The network averaged a 0.6 demo rating and 2.6 million viewers.
A new episode of The L.A. Complex earned a 0.2 rating among adults 18-49 on The CW.