TV Ratings: NBC's London Olympics Coverage Outpaces Beijing for Sixth Night in a Row

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Down from previous weeknight broadcasts but still up from Beijing, NBC's Olympic coverage from Wednesday night brought in 30.6 million viewers and a 9.7 rating among adults 18-49. The fast affiliate ratings are up three percent from the demo score achieved four years ago, contributing to current seven percent boost overall among adults 18-49. Overall viewership is up 13 percent.

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Wednesday's big events included preliminary competition among men's gymnasts, women's beach volleyball and swimming.  

Univision continues to enjoy its second place demo ranking during the Olympics. The network averaged a 1.4 rating with adults 18-49.

A new episode of Big Brother was down just five percent on CBS. The one-hour episode, followed by encores of Criminal Minds and CSI, earned a 1.9 rating among adults 18-49. CBS averaged a 1.3 adults rating and 4.6 million viewers for the night.

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ABC also aired encores, with the exception of a new Final Witness outing at 10 p.m. The broadcast earned a 0.7 rating among adults 18-49, a tenth of a point behind the network's demo average for the night. ABC brought in an average audience of 2.8 million viewers.

So You Think You Can Dance, in repeats for the duration of the Olympics, averaged a 0.7 rating among 18-49-ers and 2.1 million viewers.

Encores of Supernatural averaged a 0.3 adults rating on The CW, with 933,000 viewers.