Naomi Campbell Brings High Drama to Oxygen's 'The Face' (Exclusive Video)

Oxygen's upcoming supermodel competition series means business.

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Naomi Campbell Seeking a Few Good Supermodels for Oxygen's 'The Face'

In a first-look promo exclusive to The Hollywood Reporter, supermodel Naomi Campbell warns that she and fellow coaches Karolina Kurkova and Coco Rocha aren't there to poke fun at the 24 aspiring models to become the face and spokesperson of leading retailer ULTA Beauty.

STORY: Naomi Campbell Seeing a Few Good Supermodels for Oxygen's 'The Face'

The series, which will air on Oxygen in February, offers viewers a fresh take on the modeling competition with the 24 contestants coming from all over the world. Each episode will consist of two different challenges -- a "test shoot" and a "campaign" -- where each model will see if they have the fundamental skills of modeling.

Each of the three teams will be mentored by Campbell, Kurkova and Rocha, respectively, with brand executives from each campaign judging the team that wins, with the losing coaches deliberating on which team member was the weakest. Winning coaches decide which contestant is eliminating each week.

STORY: Oxygen's 'The Face' Adds Karolina Kurkova, Coco Rocha and Nigel Barker

Oxygen ordered the series in May. Check out the promo, above, and hit the comments with your thoughts.

Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit