March 08, 2011 5:49pm PT by Philiana Ng
Oxygen's 'All About Aubrey' Debuts Well, VH1's 'Basketball Wives' Finishes Strong
Oxygen’s new show featuring former Danity Kane singer Aubrey O’Day, All About Aubrey, on Monday was the network’s most-watched docuseries launch in the network’s history in the key demographics.
Aubrey drew highs in total viewers (724,000) and both the 18-49 (557,000) and 18-34 (450,000) demos. The series also set records in women 18-49 (423,000) and women 18-34 (337,000) demos.
Before Aubrey, Oxygen aired an original of Bad Girls Club Hollywood, which drew 1.04 million in 18-49 demo — the fourth time it has surpassed the 1 million mark so far this season. It drew 1.44 million total viewers.
The second season finale of VH1’s Basketball Wives on Sunday night drew 2.3 million viewers and snagged a 1.5 rating in the 18-49 demo, making it the highest-rated episode to date.
Following Wives, a special preview of upcoming eight-part docuseries Love and Hip Hop drew 1.9 million viewers and a 1.3 rating in the key demo. It premieres Monday at 10:30 p.m.