MTV Development Exec Paul Ricci to Head Alternative Programming at VH1

Ricci will report to the Viacom-owned cable network's new head of reality, Nina L. Diaz.
Courtesy of VH1

There's another executive change at VH1.

MTV svp development Paul Ricci has been named svp head of alternative programming and development at the Viacom-owned cable network, The Hollywood Reporter has learned.

Ricci will oversee all comedy, studio-based and topical series for VH1, reporting to recently promoted evp and head of reality programming and development Nina L. Diaz. 

Ricci got his start at MTV as an intern and worked his way up at the network. As head of development for MTV2, Ricci played a role in several of the channel's biggest series, including Guy Code, Girl Code, Nick Cannon Presents: Wild 'N Out and Hip Hop Squares, which helped spawn four years of record growth for MTV2. His most recent development Going Off is set to premiere on MTV.

Ricci, a Peabody Award recipient, joins many former MTV colleagues at sister network VH1, including Diaz, who started her career at MTV News and Docs, as well as network president Chris McCarthy, who served as MTV2's general manager from 2010 to 2015.

“Paul is a gifted and well-respected executive with a deep knowledge of formats and a keen eye for talent," McCarthy said. "I am thrilled to be working with him again.”

Added Diaz: "I am excited to have Paul join the VH1 family to lead our new Alternative Programing group. Paul has a sharp comedic sense and the amazing ability to translate cultural zeitgeist into innovative programming.”

Before MTV and MTV2, Ricci was head of programming for MTVu, where he oversaw Cause Effect, Indebted and Quiet Campus. 

“VH1 has a legacy of creating hits that define pop culture," Ricci said. "I’m grateful and eager for the opportunity to continue that tradition and seize on the momentum that Chris, Nina and the VH1 team have created.”

VH1 is one of several Viacom-owned cable networks that has seen an executive restructuring in recent years following a series of layoffs and departures under Doug Herzog and following longtime exec Van Toffler's departure

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