January 11, 2014 11:21am PT by Michael O'Connell
Pivot Gives Early Renewal to Joseph Gordon-Levitt's 'HitRecord on TV'
Pivot is quite confident in HitRecord on TV. The cable extension of Joseph Gordon-Levitt's web endeavor has nabbed a second-season renewal ahead of its Jan. 18 series premiere.
Pivot president Evan Shapiro announced the pickup during the series' Television Critics Association press tour panel on Saturday, citing strong web traffic for the first episode -- which has already nabbed nearly half a million views since debuting online.
VIDEO: Joseph Gordon-Levitt's 'HitRecord on TV!' Debuts Online Ahead of Pivot Premiere
"It's about creating a supportive community that's not commercially minded, even though we do pay the artists," Gordon-Levitt said of the crowdsourced nature of HitRecord content. "What's important is a sincere connection between human beings."
HitRecord, which defines itself as a collaborative production company, adopts a variety show format for its TV iteration. The series includes short films, live conversations and musical performances -- like Gordon-Levitt and Tony Danza's song-and-dance in the first episode.
Gordon emphasized that HitRecord on TV will continue to rely on its online community in helping determine which elements make it to broadcast -- comparing taste-makers to the artists whose work he aims to showcase.
"The people who are on the site and recommend the things that they like, that's enormously important for us," he said. "Being on the site and contributing your taste is tremendous. What we are confronted with today, more than ever before, is a true super abundance. We can watch, read and listen to so so much."
HitRecord on TV's first season consists of eight episodes.