'Pretty Little Liars' Summer Finale to Reveal 'Ravenswood' Clues
Portions of an image will be pieced together through Twitter during the "Pretty Little Liars" summer finale Aug. 27.
As Pretty Little Liars readies the summer finale, which has been referred to in social media circles as #WorldWarA, ABC Family announced that there will even more reason to tune in Aug. 27.
In leading up to the October debut of Pretty Little Liars spinoff Ravenswood, the cable network will enact a Twitter-driven campaign to unveil a clue for the upcoming drama by utilizing the #RavenswoodReveal hashtag during the PLL finale.
Along the same lines of how ABC revealed the Scandal season three poster, ABC Family will begin a social media chain letter with Tyler Blackburn tweeting one part of a photo that offers more details to Ravenswood through his Twitter account (@tylerjblackburn).
After Blackburn's tweet is retweeted 1,022 times (referencing the Oct. 22 premiere), Nicole Gale Anderson (@HeyItsNicoleA), Brett Dier (@BrettDier), Britne Oldford (@BritneOldford) and Merritt Patterson (@merrittpattrsn) will then tweet out the remaining portions of the image.
During the PLL finale, a new promo for Ravenswood will also debut.