February 21, 2013 11:21am PT by Andy Lewis
Rachael Ray Launches Her Own Book Imprint
Rachael Ray is partnering with Atria Books on her own imprint, Rachael Ray Books.
The line will publish two to three books a year.
First up will be Lunch Box Blues by Associated Press food editor J.M. Hirsch on Sept. 3, offering hundreds of ideas for packed lunches for both kids and adults. The book is a spinoff of Hirsch's blog of the same name.
Fake and Bake by award-winning pastry chef Heather Bertinetti follows in October, focusing on desserts and pastries.
In a statement, Ray says she wanted to do a book imprint "to showcase writers and authors who help us all live the good life."
Atria president Judith Curr adds, “This is an exciting partnership between Atria and Rachael Ray, and we look forward to bringing new talents to the public."
Ray is best known as the host of the daytime TV show Rachael Ray, produced by CBS and Oprah Winfrey's Harpo.
Her books have sold more than 10 million copies and have spent a total of 257 weeks on the The New York Times best-seller list.