TV Ratings: NFL Opener Stages Strong Return Against Clinton Competition
NBC's game between the New York Giants and the Dallas Cowboys dominates Wednesday, while ABC and CBS split Democratic National Convention coverage at 10 p.m.
Ratings for NBC's broadcast of the New York Giants' loss to the Dallas Cowboys are subject to change when time-zone adjustments come in, but fast affiliate numbers give the game an 8.7 rating among adults 18-49 and 21.8 million viewers. Last year's opener, which aired on a Thursday without competition from the Democratic National Convention, earned a 10.2 rating from Metered Markets. Before the game, NBC aired NBC Sports NFL Kickoff Party '12 to the tune of a 6.4 rating, giving the network an average 8.2 rating in 18-49 for the night and 20.6 million viewers.
Univision led the rest of the broadcast nets in a distant second, posting a 1.6 adults rating.
CBS and Fox shared third in the demo, with a 1.4 rating; CBS led in viewers with 5.1 million. The network had a slightly down Big Brother, dropping 9 percent to a 2.1 adults rating, an encore of Criminal Minds (1.2 rating) and coverage of the DNC, including President Clinton's big speech. CBS News brought in a 0.9 adults rating, boosting its score in the absence of NBC's political coverage.
So You Think You Can Dance was down 7 percent on Fox, with a 1.4 rating in 18-49 and 4.1 million viewers.
Comedy encores led into ABC News' DNC hour, which also posted a 0.9 rating. The network averaged a 1.0 rating and 3.6 million viewers.
Oh Sit! earned another 0.4 adults rating on The CW.